Make your life easier with these Chrome Extensions for Google Analytics

These free Chrome plugins will make your life as web analyst much easier, as they will help you both get your work done faster and maintain your data quality.

Enhanced Google Analytics Annotations

Install on Google Chrome

See Google Algorithm Updates and Global Holidays in your Google Analytics reports with this Chrome extension for Google Analytics:

  • See confirmed and unconfirmed Google algorithm updates just in your Google Analytics reports, so you can better understand how the latest update has impacted your traffic.
  • Get a new global perspective on holidays. Save time and stop adding your targeted markets’ public holidays in your Google Analytics reports. See how national holidays affect your KPIs, from a worldwide perspective.

Embedded content: https://www.youtube.com/watch?v=MzQMvcXAk-8

Tag Assistant (by Google)

Install on Google Chrome

Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

Use Google Tag Assistant Recording to record a typical user flow to and through your website and instantly validate, diagnose, and troubleshoot issues with your Google Analytics implementation.

Embedded content: https://www.youtube.com/watch?v=4AqanTBA9X4

Google Analytics Debugger

Install on Google Chrome

This Chrome extension loads the debug version of the Google Analytics Javascript for all sites you browse using Google Chrome.

It prints useful information to the Javascript console, like error messages and warnings, which can tell you when your analytics tracking code is set up incorrectly.

In addition, it provides a detailed breakdown of each tracking beacon sent to Google Analytics.

Embedded content: https://www.youtube.com/watch?v=oP2SfV2TnMs

Da Vinci Tools

Install on Google Chrome

Google Marketing Platform Power Tools for Smart Digital Marketers and Analysts. Created by Stéphane Hamel.

Da Vinci Tools brings handy enhancements, bug fixes and hacks directly into the Google Analytics, Google Tag Manager and Data Studio interfaces.

Embedded content: https://www.youtube.com/watch?v=3RWKs45QarY

Google Analytics URL Builder

Install on Google Chrome

This Chrome extension is a hyper version of Google Analytics URL Builder and tag URL's to be tracked in Google Analytics Campaign reports.

Embedded content: https://www.youtube.com/watch?v=SESlXfg4GS0