With Context, we want to change the way digital marketers analyze their business by adding relevant context to their data automatically.

Help us refine the tedious and tiresome process of logging everything that affects the KPIs we’re responsible for.

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Meet the team. Meet Jaume & Iñaki

We’re Jaume and Iñaki, internet professionals with almost 10 years of experience in product development and digital optimization projects.

We’ve done our fair share (and others’ fair share) of manual annotations in GA reports to know that there must be a better and more efficient way of understanding data. That’s why we decided to build Context.

What we’re trying to do is build our future in our own way: fun, challenging, inspiring, and remote. SweetLabs is the creative and legal framework that allows us to do everything we need to do to be happy and survive.


Jaume Gòdia
Software engineer


Iñaki Mediavilla
The one who doesn't code