Automate your annotations workflow. Add relevant context to your data

Connect your KPIs with the most important events affecting your business easily.

Centralize your business annotations and build a powerful knowledge base

With Context we're redefining the tedious and tiresome process of logging everything that affects the KPIs we’re responsible for.



Context API

Integrate in minutes with Context API and post/get annotations from/to your favorite systems and tools.


Code repositories connectors

Connect your favorite code repository in just a few clicks and track code deployments without bothering your developers.



Integrate with over 1000+ apps to automate tasks. Use Zapier and IFTTT integrations to connect with over 1000+ apps.


Google Algorithm Updates

Confirmed and unconfirmed updates are automatically added to your Context report so you can better understand how the latest update has impacted your traffic.


Google Analytics KPIs

Put your Google Analytics metrics into context. Understand what’s had an impact on them in seconds.


Public holidays

Save time by selecting our pre-integrated public holidays of your targeted markets’ into your reports instead of logging them one by one.


Upload your historic annotations

Upload your historic annotations log to Context and analyze your data with a fresh new perspective.


Manual annotations

Add, categorize, and highlight important business events in your reports easily to keep your team on the same page.


And many more to come

Context has not even been born. Many new things will see the light when it starts growing :)

Get free early access to Context public beta

Help us refine the tedious and tiresome process of logging everything that affects the KPIs we’re responsible for.

Request FREE early access

How Context works

Discover how Context can help you contextualize your data automatically. Forget about logging annotations manually… forever!

1 Create your organizations

Organize your data and annotations sets in a meaningful way, combining the KPIs you want to analyze with the events that may potentially affect them.

Create meaningful data universes around your customers, digital properties, revenue streams, or any other criteria you wish.

2 Connect your GA views

Connect your GA account with just a few clicks and select the views with the data that you want to appear in your Context reports. You can add as many GA views as you want in each organization.

3 Connect your event sources

Decide what kind of annotations you want to see in each organization. By default, Google algorithm updates, public holidays, and manual annotations will be added as event sources in all your organizations.

You can connect others that are relevant to you, such as popular code repositories (GitHub, GitLab, BitBucket) or Context API easily so you can send these events to your organizations’ reports automatically.

4 Create your Context reports

Once you’ve connected your Context organizations with the metrics and event sources you want to analyze, you can begin to create as many Context reports as you want to make sense of the information and contextualize your data.

5 Analyze your data

Once you are done with your set up, you are ready to analyze your KPIs performance with all the context you need to properly interpret and analyze the data. Select the events you want to see in your report, choose your KPIs, and separate them with advanced GA segments that are also available in your report.

Who are we building Context for?

We want to help digital professionals who are dealing with data on a daily basis. Professionals who, just like us, are accountable for a set of product and marketing KPIs to help run their business.

Marketing teams

Add relevant context to your day-to-day

Context allows marketing folks to stay up-to-date with the latest events affecting their brand and how certain actions have impacted business, helping them tweak and adjust their plan as needed.

Product teams

Better tracking of product releases

Product teams have to constantly deliver value to their customers. With Context, they can keep track of everything that’s released to production that affects their products’ main KPIs.

Development teams

Spend less time reporting

With Context, anyone can simply log in to view what's going live to production, and when. Development teams can spend more time producing high-quality code instead of answering endless reporting emails.

Top management

Get a 360º vision around your business

Stay informed about everything affecting your business, including key initiatives. Dig deeper if you want to know more.

Digital consultants

Better communicate with your customers

With Context, integrate yourself into their communication workflows by staying up-to-date and informed about their latest code deployments to production.

Customer success teams

Understand your customer experience

Provide your customers a top-notch customer experience when talking to them, by having all the information you need about your product, development and marketing activities.